Over the past twenty years the number of local dairy farms has shrunk from more than 200 to less than 45, mainly due to low prices paid to farmers.
Our farm suppliers need to be sustainable and to achieve this they simply require a better price per litre for their milk. It might even encourage the next generation to stay on the farm rather than looking for work in the city so we can still have fresh milk!
Our dedicated Misty Farmers are up before the crack of dawn every day, in all kinds of weather to milk their beautiful Jersey cows. Then they are back as the sun sets to milk again.
They have made a huge investment in their land and infrastructure and they deserve to make a reasonable living!
That’s why we want to pay them more and this small change to our bottles means that we can do that!