Towards a more Sustainable Local Dairy Industry
Over the past twenty years the number of local dairy farms has shrunk from more than 200 to less than 50, mainly due to low prices paid to farmers. If this doesn’t change then this trend will continue until there are no dairies left in the local area.
Not the end of the world I guess, if you are happy to buy milk that has been trucked up from Southern states and processed by a foreign owned multinational. Due to the distances involved it may even be UHT – at least you would be able to store it for months in the cupboard…
This may sound a bit melodramatic, but it is a distinct possibility.
Here at Misty Mountain Farms we produce unique, pure Jersey Milk that we feel has a strong future, if customers are willing to pay more for it.
We realise it is a difficult time for a change; however it is critical that we do something now to still be here for the future!
To that end we have come up with a three-pronged strategy, whereby with your help we can make all aspects of our niche Jersey dairy industry sustainable well into the future.
This will include the farms, the processing and the packaging so we can do our bit for the environment by reducing single use plastic going into land fill.
Our farm suppliers need to be sustainable and to achieve this they simply require a better price per litre for their milk. A little bit extra per litre of milk for our farmer will help cover their ever increasing farm input costs.
It might even encourage the next generation to stay on the farm rather than looking for work in the city so we can still have fresh milk!
Our dedicated Misty Farmers are up before the crack of dawn every day, in all kinds of weather to milk their beautiful Jersey cows. Then they are back as the sun sets to milk again.
They have made a huge investment in their land and infrastructure and they deserve to make a reasonable living!
Many of our farmers have said that unless the price of milk increases they will get out of Dairy farming and do beef instead as the days are too long for no great return!
We love providing you with the creamy Jersey milk you know and love, which is why we are asking you to support a higher price for our Milk so we can keep our farmers on the land.
Our milk processors also need to be sustainable into the future. Misty Mountains was started and funded by Mungalli Creek to help local farmers that were unable to get a quota with Dairy Farmers have a sustainable future.
Setting up milk processing for any farmer is expensive which is why Mungalli has been subsidizing the Misty milk for the past few years but this can’t go on forever. Misty Mountain Farms has to stand on its own two feet if it is to continue as a brand.
To achieve this our price per litre to customers will increase to ensure Misty Mountain Farmers have a sustainable brand well into the future.